Ch 1
The Dropdown Menu
The moment a small system failure reveals how effort has already stopped working.
The Companion
This product is the operating companion to Why Your Best People Stop Trying. Every Part and Appendix below points to the surface in the app that operationalises it — in Dr. Tim Hough's exact voice, on the public pages anyone can read without signing in.
Dr. Tim Hough · ISBN 979-8-9965397-1-0
Ch 1
The Dropdown Menu
The moment a small system failure reveals how effort has already stopped working.
Ch 2
Eighty-Three Slides
What overbuilt presentations cost — and what they teach the room about whether effort is worth it.
Ch 3
Careful
The empirical link between frustration and the rational decision to withdraw.
Ch 4
Three Approvals
How a single decision circulates through a chain that was never designed to close.
Ch 5
The Pattern
The structural shape that frustration takes across 331 respondents — before any leader names it.
The framework is the book. The app is the place where you actually do it — anonymous to the room, on the record for the leader.
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